About
Built in Los Angeles. Working worldwide.
Who We Are
A strategic communications company for people whose ambition exceeds their recognition.
AMRAI works across talent, entertainment, brands and leaders. We build positioning, media relationships, cultural moments and partnerships — the full ecosystem that turns a name into a reference point.
Los Angeles is not a location choice. It is where entertainment, culture, capital and influence intersect — and where the relationships that matter are maintained in person.
How We Work
Four principles, applied without exception.
Position before promotion
Nothing is announced until we know what it means. A clear position makes every later decision obvious.
Earned over bought
Credibility comes from third parties: press, peers, partners and the rooms that admit you.
Fewer, better rooms
One correct introduction outperforms a hundred impressions. We work at the level of relationships.
Built to compound
Each placement, event and partnership should make the next one easier. That is the whole strategy.
Founder
Olga Amraie
Olga founded AMRAI to do the work most agencies avoid: define what someone actually stands for, then build the media, cultural and relationship infrastructure around it.
Her work spans film studios, fashion platforms, beauty brands and international technology companies entering the United States — from four-day cultural programmes to quiet executive positioning that never carries a byline.
She leads strategy on every engagement personally.
Explore the WorkPR is not the product. Influence is.